Director of Marketing

تنقيب 0 تعليق ارسل لصديق نسخة للطباعة تبليغ

Key Purpose Director of Marketing is responsible for providing leadership with regard to the development of the hotel business, He / She will have to seek and be creative on all potential opportunities to promote/sales The Regency Hotel in the local and overseas market through a well-defined marketing program strategy to ensure maximum exposure and return. To be an ambassador of the Hotel at all time and engage a strong relationship with the local community. Identifies future trend and marketing resources to effectively communicate with all local and corporate level community.   Main Functions:
Include the following and other duties may be assigned:
Developing a Marketing Strategy
Follow up the major objectives and priorities set by the management. Develop 12 months and 3 years marketing plan  Develop strategy for new communication products and tactics Analyze competitors marketing performance and prepare an action plan. Prepares sales & Marketing budget and business plan. Prepares an advertising budget and strategy.
        2. Departmental Administration Reviewing the following on daily basis:                  Day or upcoming promotion offers                                    Establish and support the S&M Mgr on special promotion/communication                  Establish quality guest feedback questionnaires                  Determine and develop all marketing tools (Brochures, collateral, gift, goodies, etc.)
        3. Daily briefing the sales and marketing team             Day to day team activities and potentials             Support and prepare show round processes
       4. Communication and daily duties Market feedback and critic analysis Action plan for all sales areas Establish design campaign with relevant marketing support (flyers, press, etc.) Guides and support sales staff on communication skills Create and maintain a mail/contact database Work with third party in developing relationship and sponsorship Always focus on promoting the product the best and most efficient way               5. Sales Solicitation Establish sound working relationship with all clients. Research and evaluate

تابع على مصدر الخبر

0 تعليق